LSM Newswire

Wednesday, May 13, 2009

June's La Scena Musicale Celebrates Canada's Classical Music and Arts Festivals

[Version française]

June is another exciting month for La Scena Musicale as we feature our 13th annual National Festival issue. The second of two nationally distributed issues, it appears on May 29 (Quebec Edition) and on June 5 (English Canada Edition) and continues to provide the most complete information to plan a musical summer in Canada, including our 13th annual Guide to Classical Music and Arts Festivals (more than 150 festivals!). This will be the most comprehensive guide yet with 100 classical music festivals and 700 concert listings, as well as 60 arts festivals. Furthermore, our festival picks highlight the most exciting events. For more information on this guides, please consult:

Marie-NicoleOn the cover is Canadian contralto Marie-Nicole Lemieux, who celebrates her first 10 years of career; she returns to Canada to appear at the Lanaudière and Knowlton Festivals after a long year abroad. Our festival coverage continues with a look at the business of festivals through interviews with several festival general directors. One year after major changes at CBC Radio, we ask the main players their opinions. Pianist Alain Lefèvre continues his André Mathieu project with the composer's 2nd piano concerto. We look at the music of Henry Purcell, who is celebrated by the Montreal Baroque Festival this year. June will be a Bruckner month in Montreal, as both Symphony # 7 and 8 will be presented; LSM looks at the composer and discusses the works with Raffi Armenian and Yannick Nézet-Séguin. The June Discovery CD features the percussionist Marie-Josée Simard.

The deadline for advertising is May 25 (Quebec Edition) and May 29 (English Canada Edition).


  • Purchase the national issue (double the normal distribution) and pay only 50% more.
  • Purchase both June and July, and receive July at 25% off

Reach over 100,000 readers with 25,000 copies distributed in Montreal and the province of Quebec, and another 25,000 copies in English Canada. La Scena Musicale contains award-winning editorial features, an extensive calendar of events (province of Quebec including radio and TV listings) and product reviews; readers consult each issue 4.5 times a month, generating 450,000 viewings per month.

For more info on rates and production please visit for our 2008-2009 schedule or contact our sales department directly at 514-948-0509 or

To subscribe, call 514-948-2520.

Yours sincerely,

Wah Keung Chan
Founding Publisher and Editor
La Scena Musicale
The Music Scene


Upcoming Issues:

La Scena Musicale: June 2008 National Edition

  • Guides to classical music and arts festivals

50,000 copies (100,000 readers)


  • On the cover: Marie-Nicole Lemieux

Quebec Edition (25,000 copies)

  • Québec City: 2 500
  • Montreal: 18,500
  • Newsstands: 2,000
  • Mailing: 2,000

Distribution date: May 29-31, 2009
Advertising Deadline: May 25
Materials: May 25

English Canada Edition (25,000 copies)

  • Vancouver: 3,500
  • Victoria: 2,500
  • Calgary: 2,500
  • Edmonton: 2,500
  • Ottawa: 3,000
  • Toronto: 10,000
  • Maritimes: 1,000

Distribution date: June 5, 2009
Advertising Deadline: May 29

Materials: May 29

La Scena Musicale: July/August 2008

50,000 readers


circulation: 25,000 copies

  • Montreal : 20,500
  • Québec City : 500
  • Newsstands: 2,000
  • Mailing: 2,000

Distribution date: July 1
Advertising deadline: June 19

Materials deadline: June 22

____________________________________________________________ ________________________


Talking about music and arts festivals. La Scena Musicale, La SCENA and The Music Scene are the place to find International and Canadian music and arts festivals in 2009 (in print and online). The following three issues will cover all the 2009 festivals:

  • International Classical Music and Arts Festivals: Spring 2009 issue of The Music Scene
  • Canadian Jazz, World and Folk Festivals plus International Jazz festivals: May 2009 issue of La Scena Musicale. This is a national issue (double distribution to 50,000 copies) and the ad rates are 1.5 times the regular rates.
  • Canadian Classical Music and Arts Festivals: June issue of La Scena Musicale (including the Summer 2009 issue of La SCENA). This is a national issue (double distribution to 50,000 copies) and the ad rates are 1.5 times the regular rates.

Visit for more info (to come).


La Scena Musicale takes you to Lucia di Lammermoor

This year, La Scena Musicale celebrates the month of mothers with an outing on Saturday, May 23 to the Opéra de Montréal's production of Donizetti's masterpiece Lucia di Lammermoor. In Scotland, Lucia is in love with Edgardo, member of an enemy clan. But Enrico, Lucia's brother, forces his sister to marry Arturo. A tragic story of love and madness..

Donizetti : Lucia di Lammermoor
Opéra de Montréal
Saturday, May 23, 8 p.m.
Salle Wilfrid-Pelletier,
Place des Arts, Montréal
514-948-2520 /


  • Category 2 (Corbeil): $106 each. Special: Buy 2 tickets of cat. 2 and receive a DVD of Lucia di Lammermoor (value of $40)
  • Category 3 (Mezzanine): $76 each. Special: Buy 2 tickets of cat. 3 and receive the LSM Puccini CD-set (value of $23).

NOTE: 10% off for LSM subscribers.
See for more details about becoming a subscriber.


Also, in October 2009:
Opera Weekend in Toronto

> Madama Butterfly (Puccini)
> The Nightingale and Other Short Fables (Stravinsky), Robert Lepage, director

Canadian Opera Company
October 17 and 18, 2009

1 (877) 948-2520

Nombre de places limité / Number of tickets limited.
More details to come.


Petition: Restore Canada Council Funding to Controlled-Circulation Magazines

The Canada Council for the Arts (CCA) has recently dropped support for controlled-circulation print magazines in its 2010 application process, rendering La Scena Musicale (LSM), The Music Scene Ontario and La SCENA ineligible to compete for CCA grants. In 2007-08, the Canada Council funded 106 arts & literary magazines for a total of $2,661,900.

We feel that all arts and literary magazines should be treated equally and fairly, and this means the ability to submit an application that is reviewed by a peer jury.

Consequently, La Scena Musicale has launched a campaign to reverse the Canada Council policy change.Please show your support for all controlled-circulation arts magazines (including our family of magazine) by signing up and circulate this appeal.

See our blog article for details:

Online petition:

and a Facebook group Restore Canada Council Funding to Controlled-Circulation Magazines


New LSM Online Feature:

NEW: RSS Feeds for our news, blogs and Lebrecht Weekly: .html


Advertise with us and reach Canada’s most cultured consumers:

Want to reach the affluent, sophisticated, urban 35+ demographic or professional and student musicans and artists?

La Scena Musicale invites you into the lives of 100,000 highly educated Canadians with sophisticated taste in culture and lifestyle. Our readers are passionate about music, dance, theatre, film and visual arts, as well as food, fashion and their homes.

Our award-winning magazines La Scena Musicale, La SCENA and The Music Scene contain thought-provoking articles and reviews. La Scena Musicale and La SCENA are the only bilingual Montreal publications dedicated to covering classical music, jazz, world music, dance, theatre, film and visual arts. In addition, we publish Canada’s most in-depth cultural calendar, which ensures repeat viewings: over 225,000 per month. Our new direct distribution to affluent households ($100K+) means our magazines truly deliver. We are read, and read often.

Readership Profile

  • 50,000 readers per issue
  • 225,000 readings per month, 675,000 readings for three-month issues
  • Affluent, educated, 35+, music and arts lovers including the desired Baby Boomers.
  • Music and arts professionals and students

For more info on rates and production please visit http://ads.scena.orgor contact our sales department directly at 514-948-0509 or


PRINTING: Make Your Budget Work Smarter for You!

Let LSM help you secure more competitive prices for your printing needs (posters, flyers, pamphlets, programs, etc…).SAVE on your printing needs and GAIN better advertising exposure!

With over 15 years of experience sourcing marketing materials from printers across Canada, LSM can help you access the best available printing prices. Invest the money you save on better advertising ‘real estate’ (larger ads and/or better ad positioning) in LSM through its varied media product offering.


Donations Requested:

La Scena Musicale/The Music Scene is a registered charity promoting music and the arts through three magazines and a website. We connect musicians/artists, the arts community and music/art lovers together through education and information. Help us continue our work with a donation (cash or goods) or by volunteering.

Please contact 514-948-2520 or

Donate at

Charitable tax no. 14199 6579 RR0001



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