LSM Newswire

Thursday, March 18, 2010

Canadian Music Week showcases "Spotlight On India" - Mar. 11 & 12 @ Revival

Toronto, ON – March 2, 2010 – For the first year, Blueband Musiq is proud to announce an exclusive partnership with Canadian Music Week (CMW), March 8 – March 12, 2010 to produce the “Spotlight On India” showcase featuring two nights, Thursday and Friday at Revival (783 College St., Toronto) of western music infused with South Asian influence. The premier night, Thursday, March 11 at 10pm, showcases “Rock and Roll” influence on South Asian music, headlining some of the best mix of folk, classic, metal and alternative with a Desi twist.

This colourful showcase is the first of its kind and will bring to Toronto a glimpse into a new eclectic phenomenon that is growing in popularity all over the world. Whether it is the ever popular Hip Hop rhymes, the soothing R&B ballads, or the high energy Dancehall wordplays, the fusion of urban music with South Asian culture and music is taking the world by storm.

The “Spotlight On India" will close CMW off on Friday, March 12 starting at 11pm with a night featuring some of the best “Urban Desi” acts from across the country. This will show that music is often referred to as the universal language which transcends borders and cultures.  The goal of this showcase is to promote visibility for South Asian artists while celebrating our footprint in Canadian Music Week.

Embarking on its 28th year, Canadian Music Week provides an outlet to musicians and artists from across the country to showcase their talent. CMW is a multipurpose week incorporating conferences with industry professionals, award shows recognizing Canadian talent and providing one of the country’s largest music festivals.

Blueband Musiq is North America's #1 destination for urban desi music. Producers of the largest National South Asian Music Festival "desiFEST", a platform to showcase South Asian influenced music and artists. In addition, Blueband Musiq is also producing Canadian Music Week's first ever "Spotlight of India" showcases for 2010.


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