LSM Newswire

Tuesday, June 8, 2010

Opera Atelier Costume Sale a Success!

Opera Atelier Costume Sale Raises $25,000

FOR IMMEDIATE RELEASE: Toronto, ON (June 8, 2010)… Hundreds of enthusiastic shoppers in search of sumptuous hand-made costumes gathered at the Opera Atelier Costume Runway Event and Sale (June 3-5), which raised more than $25,000 for the company.

“It was astonishing and truly heart-warming to see how thrilled people were to get a chance to try on and purchase an Opera Atelier costume,” said co-artistic director Marshall Pynkoski, who narrated the runway event on June 3. “We’re very pleased that these beautifully hand-crafted works are going to have lives beyond our company.”

Co-artistic director Jeannette Lajeunesse Zingg added that two representative costumes from each production have been retained for the company’s archives and will be donated to either the Royal Ontario Museum or the Theatre Museum of Canada.

The Opera Atelier Costume Runway Event and Sale was held at All Canadian Self-Storage (1 Laird Drive) and attracted an eclectic mix of shoppers: some looking for a spectacular gown for a party or special event such as the Brazilian or Venice Carnival, others determined to own a piece of Canadian operatic history. Wardrobe buyers sent from theatre and opera companies were not disappointed: The Florentine Opera in Milwaukee carried back a number of items for their production of Dido and Aeneas.

Priced from $5 to $250, more than 300 costumes were sold from thirty opera productions including Don Giovanni,The Marriage of Figaro, Dido and Aeneas, Iphigénie en Tauride and Persée.

The Opera Atelier Costume Runway Event and Sale was generously supported by All Canadian Self-Storage and Hal Spradling, with additional contributions provided Warren F. Porter with Iron Gate Private Wine Management and Ian Bain with Scot-Can Marketing Classic Malt Whiskies.

Opera Atelier is Canada’s premier baroque theatre company, dedicated to producing opera, ballet and drama from the 17th and 18th centuries. While drawing upon the aesthetics and ideals of the period, Opera Atelier goes beyond “reconstruction” and infuses each production with an inventive theatricality that resonates with modern audiences. For more than two decades, under the direction of founders Marshall Pynkoski and Jeannette Lajeunesse Zingg, Opera Atelier has garnered acclaim for its performances at home as well as in the United States, Europe and Asia



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