Montreal, April 22, 2014 – LA VIRÉE DES ATELIERS has become an unmissable event, an integral part of the cultural life of Montrealers. For its 7th edition, LA VIRÉE DES ATELIERS is inviting the public to meet over one hundred artists working in the visual arts, crafts and fashion. For the comfort of visitors, there will be rest areas and snacks available on the four floors of theGrover Building.
From May 9 to 12, in a warm and friendly atmosphere, visitors will be able to stroll freely through the corridors and discover over 100 studios on Parthenais Street, in the heart of Montreal’s Faubourgs district. In addition to these creative hives in the Grover Building, which have made the event such a success in the past, the public will be able to visit some twenty studios at Le Chat des artistes. What’s more, the Coopérative Lézarts is presenting several exhibitions by the members of La Chaufferie, a distribution and experimentation centre in visual and media arts.
This tour of studios is an ideal occasion to meet artists, discover their works, visit inspirational sites... and find the perfect gift for Mother Day’s, which coincides with the event’s final day! www.lavireedesateliers.com
For the artists, LA VIRÉE DES ATELIERS is not only an opportunity to exhibit and sell their works, but also to make business contacts, take orders, discuss their art and share the secrets of their diverse disciplines: painting, sculpture, photography, jewellery, ceramics, glasswork, lighting, clothing & accessories, leathercraft, and more. A party-like atmosphere will prevail during these four days of activities!
Now a fixture on the cultural landscape of the Faubourgs, the event is designed to showcase culture and the arts, veritable engines of economic development in the Sainte-Marie and Saint-Jacques neighbourhoods. Nearly 10,000 cultural workers, in fact, make their living in the Faubourgs. For the artists and artisans participating in La Virée, the event has a major economic impact: 50% record sales between $500 and $20,000 during LA VIRÉE DES ATELIERS, and 73% make business contacts for future projects and sales.
Several hundred of them ply their trade in the three former textile mills that now host LA VIRÉE DES ATELIERS. Situated between the Grande Bibliothèque and the Maison de la Culture Frontenac, the Grover Building has housed one of the highest concentrations of artist/artisan/cultural-worker studios in Montreal since 1994. The nearby Le Chat des artistes, formed in 2008, is a unique hub of creative energy, with 43 studios representing 20 different disciplines. The Coopérative Lézarts, founded in 2002, is an association of visual and media artists who have converted the old textile mill into 33 affordable housing units. The cooperative is not only a residence, but a site for creation, production and exchanges, which fosters the artistic career of its residents.
For its 7th edition, LA VIRÉE DES ATELIERS is grateful to its invaluable partners, including the Borough of Ville-Marie, the Grover Building, Le Chat des artistes, the Coopérative Lézarts, PRIM Productions Réalisations Indépendantes de Montréal, Caisse de la culture Desjardins, Le Devoir, MAGMA Design, MFBB, Reprodoc, Cafeteria Nonnini, Le mur mitoyen and the Pierre Dupuy Secondary School. La Virée would also like to acknowledge the daily assistance of the Société d’investissement de Sainte-Marie (SISM) in maximizing the event’s visibility and impact. A private and independent organization, SISM has set itself the mission of revitalizing the Sainte-Marie neighbourhood and developing the Faubourgs as an artistic mecca.
LA VIRÉE DES ATELIERS
Grover Building: 2065 Parthenais St.
Le Chat des artistes: 2205 Parthenais St.
Coopérative Lézarts: 2220 Parthenais St.
May 8 to 11, 2014
Thursday May 8 and Friday May 9, 11 a.m. to 9 p.m.
Saturday May 10 and Sunday May 11, 11 a.m. to 5 p.m.